The Battle of Advertising for the Best
Birth Control Pills
Birth control pharmaceutical companies are using new
methods to lure new clients and have an edge over their
competitors. The new example is the ad from the popular
birth control pills manufacturer of Alesse is “express
yourself, try Alesse”. The company is trying to pursuit
clients to buy Alesse birth control pill.
The similar trend is witnessed for similar brands like
Yaz birth control, Seasonique,
buy ortho Tri
cyclen etc are the few to name. It is a known fact
that majority of young women population are using birth
control pills and other birth control methods to avoid
unwanted pregnancies
The companies are also trying to disseminate information
about female empowerment. It encourages women to take
control over their PMS and related symptoms and express
their individuality. It seems that contraception commercials
are broadening from the basic perception of birth control
pills.
Though, it is nicer that birth control commercials
are talking more about women empowerment and individuality
that spreads the need for birth control for women who
do not want unwanted pregnancies. However, the television
birth control commercials are trickier. In 1997, FDA
allowed pharmaceuticals for “direct-to-consumer”
advertising of medications that require prescription.
This encouraged pharmaceuticals to spend more on TV
commercials for their prescription medications. There
is now no regulation required from federal to advertise
condoms or birth control pills, however, the advertising
pharmaceuticals will be required to present the ads
in such a way that people do not feel offended.
Ortho Tri Cyclen was the first who advertised on TV
for birth control pills in the year 2000
However, it becomes very frustrating when you see the
high use of sexual content during birth control pills
commercial advertising on TV which is watched by family
in general. Rather than emphasizing on the need for
birth control, advertisers are taking advantage of the
cause and using sexual content as the medium of promotion.
Unfortunately, it is increasing every year.
In my view, the birth control commercial advertising
should be more informative and elucidative to avoid
unintended pregnancies.
Please visit at birth
control pills and birth
control to get complete information on various contraception
available for you that will give you the best results.